Should I start showing at conventions? How do I know I'm ready? What if I don't make any money? How can I start small?
I am in now way a convention veteran. In fact 2017 was the first year I did more than one. But I thought I'd share what I have learned so far.
Get your feet wet
Go to several comic conventions as a patron. Walk around. Look at the set ups, products, displays, branding. Take notes. If you see someone whose art you really like go talk to them! Artists love talking about their work, as you probably know. Ask them for advice if they're not busy. Geek out over a shared interest. Practice those good business social skills.
I was lucky enough to be eased in to the world of doing "product fairs" or whatever you want to call them. Through college I worked at a farmers market booth selling organic soaps and candles, which was surprisingly similar to selling at an artist alley. CUSTOMER SERVICE EXPERIENCE IS SO IMPORTANT! Not just for cons but for all aspects of life.
From there I did a couple of local craft shows. Usually held at school gyms. Very cheap to get in, pretty good foot traffic for a small venue. I highly recommend doing one of these before getting in to a comic convention/ trade show. It will teach you a lot without much sacrifice. Check your local adverts around the holidays or mother's day and get in contact with the event coordinator to see about getting in.
Build up a portfolio
It's important to have a variety of artwork on display at a convention. You want to present options for your client. I would say around 15 pieces is a good starting point.
Having different kinds of products is a great idea! Prints are great but different customers want different things. I personally don't have a lot of space on my walls, but I have a huge bookshelf so I tend to buy books and zines. Pins and patches are also very popular right now. I've seen other things such as t shirts, postcards, magnets, tapestries, and banners. Get creative! Maybe you have a product idea no one's seen on the show floor yet.
People ask about this a lot. Is it okay to sell fan art?
The general consensus is: as long as it's obviously the artist's own version of it, it's fine. Where you can possibly get in to trouble is when your work looks too similar to the source material.
The most successful artists make money off of their own individuality, so don't think that people will only like it if it looks like the original.
It's a common misconception that fan art always sells better than original art. Do not be afraid to put your original art out there! I have found that my original wildlife paintings do a little better than my fan art. You've probably noticed that there are plenty of successful artists at cons that ONLY sell original art.
Branding is VERY important. Branding will make your products harmonize in a way that makes customers respect you as a BUSINESS. It is better if you start thinking about this very early in the process. What are the themes of your products? How would you summarize your themes? Base your branding off of that. Is there a color that shows up in every one of your pieces? If so maybe incorporate that color into your branding. Logos are great. Pick a logo that is related to your art and what your business is all about.
It took me a while to understand my branding, but when I did I was really happy with it. Nature is an underlying theme in all of my drawings so I use leaves, trees, and animals as part of my branding. Coyotes have become my spirit animal of sorts, so I use a coyote for my logos. Green and black are my theme colors, it is very appealing to me and goes with my art since green shows up in almost all of my paintings.
I have not tried a whole lot of different printeries. My go to is Costco for business for cardstock laser prints. Costco wholesale only offers photo paper prints (at least in my area).
Always go laser print, never inkjet. Inkjet printing ink is water soluble. So if someone accidentally sneezes on your print it will be ruined. Laser printing is not waters soluble, and looks way better.
Make sure your art is saved/scanned in 300dpi or higher! And make sure you aren't blowing up your art too much. A little is okay, but if your art is less than 3/4 of the size of print it is going to look bad. Shrinking your art down to print size is always best! The general rule is make it 1.5-2x larger than you're going to print it.
I use the metal wire storage cube things. They really need an official name, it's harder to search for them online than you think. There are lots of different ways to use them. Look at how other people display and decide what you want to do. It all depends on your product. Some people use what I like to call the "video game concept artist set-up". For some reason people who do a lot of digital paintings always have this setup. It looks really nice and it might work well for you too!
Definitely do a test set up at home before the convention. Play around. Know the size of your space. I usually share a table space with my friend Jaiden/Silver-Winged Nightengale. So I'm usually using a 2.5-3.5 foot wide space. Whole artist alley tables are about 6-7 feet. I am really self-doubting so I usually change my set up one or two times during the course of the weekend. I have a different set up almost every time I show.
Take note of which of your products are popular. If there is one that is overwhelmingly popular, try to highlight that in your display. I feel like most artists have a "magnetic" piece that catches the eye. It brings people to your table. Then they start to look at your other stuff too. For me it's my Robin Hood painting series and my Saw-Whet Owl. I purposely hang the large versions of these prints front and center and incorporate them into my branding.
If you're sharing a booth, it's a really good idea to partition the table to make it clear you're not the same artist! You'll be surprised how confusing it can be. See the pictures below. Different branding helps out a lot here too.
New artists typically want to set their prices low out of fear that people won't want to buy it otherwise. THIS IS NOT TRUE! Also other artist alley-ers will not like it if your prices are way lower than theirs.
The typical price for a high-quality, cardstock, 8.5x11 print is around $10. That is the standard I have seen at almost every booth. Larger prints sell for $15-30. Smaller, postcard size prints sell for $3-6.
Enamel pins usually go for $10. Embroidered patches $5. Large vinyl stickers $3.
Make friends!! You will probably see them at the next local convention. You never know what can come from a professional connection so take some time to walk around the show floor, visit other artists, show them your beautiful smile (and business card). They might even want to trade art with you!
I cannot stress enough how important this is. If you are not a pleasant person you will probably not do well in this kind of business venture. Smile at people. Ask them how their day is going. Compliment their cosplay (they love that). Geek out with them. Tell them the story behind your art.
Try to read if the person even wants to talk. Sometimes you can just tell the person just wants to silently look through your art, that's fine! Stare them down until they buy something. No, do not do that. Busy yourself with something else until they have a question or something.
You're going to see a lot of bad and good etiquette at the convention. Take notes and apply this to yourself.
- Being a pushy salesman.
- Telling the customer to do something.
- Telling the customer a pity story "Aw man, I'm not selling any art. I'm losing so much money :'(". This makes people SO uncomfortable, DON'T DO THIS.
- Calling people over from other tables/too far away.
- Having your art facing in to your neighbors booth. That's their space, they paid for it.
- Carnival Barking "STEP RIGHT UP..."
- Silently staring at the customer as they look through your art.
- Ignoring the customer outright.
- Hiding from customers. It's okay, come out from under the table, they won't bite.
- Create a welcoming, laid back environment at your table.
- Give your customer a very quick tour of your table and what you have, IF they are obviously engaged in your art.
- If your customer says they're getting a gift ask them questions to help them know what would be best.
- Give out free stickers! Find a way to get cheap stickers and give them to people who buy from you and to kids who stop by. People freaking love this.
- Tell people they can touch things! Sometimes people are afraid to touch your stuff, tell them it's okay to touch your stuff.
- Bring a tablecloth. Most conventions only give you two chairs and a table.
- BRING FOOD AND WATER!! Please don't die at the convention, they probably won't invite you back next year. I try to bring lots of protein and sugar rich snacks (nuts, fruit, candy) these will keep your energy up all day. Bring a huge water bottle and drink that thing all day long.
- Save your back and bring a wheely-cart, dolly, or wagon to haul your stuff. You might have to walk pretty far. (I've thrown out my back carrying boxes through a parking lot, it wasn't even heavy, save yourself!)
I hope this is helpful!
BE BRAVE, BE CREATIVE, THANKS FOR READING!